Discover five-point descriptions, Q&A and reviews of competing products to create a high-quality listing
Amazon adheres to the principle of user experience as king, and there is no customer guidance throughout the shopping process. So the core factor that determines whether users buy your product is whether your product listing is attractive enough. In actual cases, we often see that many high-quality products are unattended, and when analyzing the reasons, we find that the problems appear on the Listing.
To create our own listing page, we can clarify the concerns of consumers through the five-point description of our competitors, Q&A, and review summary to create and optimize our listing.
The five-point description of competing products that is created by Listing, and the selling points of the products are refinedThe seller will put the core function of the product in the five-point description. If you count their five-point description of the target competitor, you can quickly know the core function of the competing product, and create the product and listing in a targeted manner, so that the competing product has it. I also have (or even better), so as not to let sellers lose to the competing product listing when comparing product features and selling points.
For example:I want to dig out five key words describing multiple car care products. 1. Enter the competitive product ASIN in the Sorftime software zone-selling point digger-five-point description, which can be a single competitive product or multiple competitive products. The top 10 repetitions of the five-point description keyword of the category will be displayed on the right side (You can also customize the number). 2. At the bottom of the page, you can view the detailed information of the selected competitor for analysis
Exploring the QA selling points of competing products and refining customer concerns and questionsThe QA part is where customers care about, but the competitive product listing lacks. If we fully use copywriting, pictures and even video to show customers' concerns and concerns in our own listing, customers no longer need to spend time asking other customers to understand the product, then the conversion rate will be greatly increased.
For example:1. Enter the competitive product ASIN in the Sorftime software zone-selling point digger-comment. It can be a single competitive product or multiple competitive products. The top 10 QA keyword repetitions of this category will be displayed on the right side (you can also choose from Define the number). 2. The time range can be set at the bottom of the page to query detailed information of competing products
Listing creation is used to dig out competitive product review keywords, refine customer evaluations of products, and create differentiationSort out customer praise and negative reviews of competing products. Competitive products have advantageous selling points, and their own products should be satisfied as much as possible, and even differentiated selling points from the negative reviews. If there is a supply chain advantage, it will solve customer pain points and there is no supply chain. Advantages, refine the listing to reduce the negative reviews caused by the customer’s own use as much as possible,For example, if the product cannot work because the customer will not use it, he can use a picture or introduce the product usage method in detail in a video.